What We Do Perception Management Media Relations Crisis Consulting & Education Media Education Bilingual Media Education Sports Education				What We Do: Media Relations Everyone has a story to tell. The LeMaster Group can craft the best strategy for how to tell it. Our extensive experience in media relations has resulted in multiple front-page stories as well as lead stories on radio, television and electronic media. Having served as on-camera spokespersons and behind the scenes advisors, we stay up to date on media trends and media conduct. The LeMaster Group will guide you every step of the way. From strategic planning to message development, perception management to community relations, subtle story placements to memorable media events, we can promote your company or cause. Clients American Airlines Center Shoot and score! The LeMaster Group was brought in to open the premier sports and entertainment venue in the country. For two years and counting, the company has handled strategic planning, crisis consulting, media relations, event planning, community and diversity relations. And don't forget, the grand opening finale. Imagine 2,500 city leaders, star athletes and invited guests intertwined with over two miles of red, white and blue ribbon. Then add music, an F-16 flyover and a countdown to cut the ribbon at the same time. It happened July 27, 2001 and shattered two Guinness Book of World Records® for the longest ribbon and the largest number of people cutting it at once. The results: 10 million in free media and one billion impressions in just a four month period. Texas Sports Enters Whole New Arena [PDF format] PR Week Six Flags Over Texas It was a wild ride! The LeMaster Group had a blast working with Six Flags Over Texas. When their PR department was in limbo, The LeMaster Group came in to help open the park's 2000 season. Some of the events we handled included opening day, Spring Break Out, the Texas Giant's 10th Anniversary, reintroduction of the Missile Chaser, entertainer auditions and the U.S. Canoe and Kayak qualification races for the 2000 Olympic team trials. Six Flags riding high with Olympic qualification races The Arlington Morning News

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