By John Kirkpatrick, Dianne Solis
Staff Writers

"You can definitely tell a crisis plan was in place because of their speed," said Lisa LeMaster, owner of The LeMaster Group in Dallas and a longtime consultant to corporations on disasters.

"The name of the game now is how fast can you get the message out, and how many ways you can get it out. You used to be dependent on television, but now you've got to do it online," added Ms. LeMaster, the Dallas specialist in crisis consultation.

Although media may change, "some issues always stay the same," Ms. LeMaster said. "The media and the public want you to begin speculating right away on what caused it [an airline accident]. Knowing exactly what happened is always months away."

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